How to use Google Trends for your Ads

Google Trend

Between "Related Topics" and "Related Queries" on Google Trends, "Related Queries" is generally more suitable to use as keywords for an ad. Here's why:

Google Trend Related Queries:

• "Google Trend Related Queries" provide specific search terms that people are using in relation to the main keyword or topic. These are actual queries that users are entering into search engines.

• Using "Related Queries" as keywords can directly align your ad with the exact terms that potential customers are searching for, increasing the relevance of your ad and the likelihood of capturing their attention.

• These keywords are likely to have higher search volumes and more direct intent behind them, which can lead to better targeting and potential conversion rates.

Google Trend Related Topics:

• "Google Trend Related Topics" are broader themes and concepts that are associated with the main keyword. They provide an overview of the broader context but may not directly reflect user intent or specific search queries.

• Using "Related Topics" as keywords might result in less targeted and relevant traffic to your ad. While they can help you understand the broader landscape, they may not capture the specific interests of users who are actively searching for products or services.

In summary, while "Related Topics" can provide useful context and insights, "Related Queries" offer a more actionable and focused approach to selecting keywords for an ad. Using actual search queries as keywords can improve the precision of your targeting and increase the chances of attracting users who are actively seeking products or information related to your ad.